We have all probably undertaken a heated debate or discussion with friends, colleagues and family on whether barefoot running and minimalist shoes are really good for us or not.
This blog is definitely not about to get into that debate. However an interesting story and example has presented, that regardless what we all think about barefoot running we need to consider what part of advertising and marketing we take on board and choose to believe. In fact this goes for all marketing campaigns out there.
We need to critically analyze marketing claims to see how much of it is backed up by evidence.
Recently Vibram FiveFinger shoes have had to settle a class-action lawsuit brought about by customers who questioned their marketing claims that barefoot running shoes could improve health.
With claims that your barefoot running shoes were scientifically proven to “make your feet stronger” and healthier”.
The shoe manufacturer has had to pay out as much as $3.75 million to anyone who purchased a pair of their finger-shoes since March 2009.
Vibram shoes will also have to scale down its marketing health claims it’s made for years about the benefits of running in its minimalist shoes, which are meant to mimic barefoot running.
People who are pro barefoot running believes that by doing so it can increase muscle strength and balance in the lower limbs and feet, while promoting a more natural running style. Those on the other side of the fence argue that the risks of barefoot running include a lack of protection, which may lead to injuries such as puncture wounds, and increased stress on the lower extremities.
The reality is that regardless what side you are on there just isn’t much research on injury rates in traditional versus barefoot running shoes, which Vibram have learnt the hard way.
Please click on the link below to read further:
Science, American legal system confirm barefoot shoes are…
Proactive Podiatry would love to hear your opinions on barefoot running… so please tell us your thoughts!
May 21, 2014
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